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Road Safety Campaign
n continuation with the road safety
campaign launched last year, the second
Iphase was launched by The Tata Group
to create awareness on road safety amongst
all and its importance amongst all the
employees and family members within the
Tata group.
“Safe T”, the campaign mascot endeared
employees, who posted their pictures wearing
seat belts, helmets along with the safety
messages on the microsite. The awareness
was spread through contests and interaction
on the microsite.
TCE employees at the construction site display
their selfies with Safe-T