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ave you ever realised that of late you are calling when you shop and targets you with advertisements that
out to OK Google, Alexa or Siri more often than are relevant. As soon as you land on a financial services
Hyour spouse or kid’s name? Can you still call your website, there is an ‘avtar’ asking you what you are looking
television an ‘idiot box’, especially when it is smartly for and presenting to you all that you need. Simple
collating data on your entertainment preferences and day-to -day machines such as washing machines with fuzzy
patterns – a key decision-making tool to television logic that ‘knows’ how much water to use and how many
advertisers and content feeders? Google search is indeed wash cycles to include based on pre-programed logic are
a retail service that even your grandmother is now familiar very basic instances of smart machines. We have taken all
with. Today there is a bot out there behind every online these in our stride.
market place you visit, every page you view on the internet.
While we may not be conscious of the machinations of These are times when hardware and software converge,
cloud computing, artificial intelligence, etc., we are directly enabling machine to machine transfer of information.
experiencing these in retail banking, financial services, When every day appliances are talking and learning,
online retail, etc. The machine learns your preferences should high-end industrial assets be left behind?