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The world is agog with design thinking

and rightfully so. Enterprises today are in

swift motion with technologies getting

redundant in the blink of an eye and

new upgrades in place continuously.

Nimble feet are gaining ground and

five-year strategy roadmaps are fast

getting shelved as market demands keep

changing. Convergence of products,

services and engagement of people

seamlessly across geographies, across

devices, is a reality today. Suddenly,

man, machine, processes and systems

are conversing. This is an experiential

world we live in and humaneness is the

core around which strategy and design

are centred. Customer experience,

brand experience, product experience,

user experience… Enhancing these

experiences is the breaking ground that

enterprises adopt as differentiators.

This is the world where product quality,

technology upgrades are given and

taken for granted – there is no room

for anything less! Big data analytics

and algorithms enable a human angle

to insights drawing up a profile of the

human experiences right at the product

or service touch-points. The complexities

have increased in the business world and

there is now a tremendous need to shift

to the way of collaborative thinking in

every aspect of business.

and the Pursuit of

Excellence

FACTOR

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