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22 Annual Report 2020-21
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DIGITAL & ADVANCED TECHNOLOGY

Digital technologies are transforming all industries, redefining business models, and creating
new opportunities for proactive, innovative, and agile organisations. Organisations that enjoy a
monopoly or significant market share today can no longer take comfort in their market leadership.
In the traditional model of competition, the competitors are clearly identifiable. But in the digital
era, the lines of competition are blurred, with erstwhile outsiders becoming real-time competitors
(e.g., IT players, Management Consultants etc., in the field of engineering consultancy). These new
competitors start offering unique value proposition by leveraging digital technologies and use new
business models to serve customers. Business model changes will soon become one of the critical
factors driving the viability of many businesses in the future.

Recognising the rapidly changing market dynamics, TCE and Corporate IT team. The Digital cluster also manages the
decided to form a separate Digital Cluster to give sharper focus Accelerated Delivery Centre (ADC).
on growth in digital services, building innovation culture and While Product engineering and Asset digitisation services
contributing to digital transformation within the organisation. are established practices, Asset Management or Industry 4.0
Digital Cluster plans to leverage TCEs strong domain expertise business is under incubation. The target is to commercialise and
in offering differentiated digital services to customers, carve start a business in this area this year.
out a dominant position in the market, and support the future-
proofing of TCE. Digital and Advance technology (DAT) Business Unit offers
services shown in Fig-1.
The Digital cluster comprises three groups - Digital and
Advance Technology Business Unit, Technology Organisation

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